ADOBE

Adobe Creative Cloud—Passport to Creativity

For a global Earth Day campaign, we traveled to Patagonia, Chile.

The World’s Next Protected Area | Patagonia, Chile

Stretching from the fjords along the Pacific coast to the glacier-fed rivers of the Atlantic coast, this geographic wonderland was lobbying to become the region’s next national park. This status was vital to help protect the native pumas, long-necked guanacos, Huemul deer, and Andean condors. Patagonia, Chile is one of our last wildest places on earth.

Here, we used the world’s best creative tools to bring the beauty of what’s possible back. Using Adobe Creative Cloud, we captured and interpreted the sights, sounds, and sensations of Patagonia. Our creative output was then showcased through an immersive, multimedia installation that recreated an expression of the protected landscapes, in an urban environment (Downtown Los Angeles Exhibit).

Adobe—Made By Students. New York City.

Adobe Creative Cloud—Made by Students

Students didn’t know what Adobe Creative Cloud was, nor did they care about it. So, instead of making a standard product explainer, our team decided to tell the product’s story through actual creatives’ work—of other students, recreating their processes through dynamic in-product animation and using their voices to fuel the story.

Adobe—Start with Stock. Global.

Adobe Creative Cloud—Start with Stock

Influencer activation/campaign for Adobe Stock.

We compiled a team of the world’s best creatives, to truly challenge the perception of the creative stock industry and drive home the quality of Adobe Stock. Throughout 12 months, creators shared how they used and/or contributed to Adobe Stock, showing the world how creativity that starts with Adobe Stock, literally knows no bounds.

Adobe—Rush Video Creators. New York City.

Adobe Creative Cloud—Premiere Rush Video Creators

Promotional content/influencer activation for Adobe Premiere Rush. Influencers Lizzy Peirce and Jessica Neistat showing how they use Adobe Premiere Rush to quickly create high quality videos for their audience, around New York City.